Concepting -why it's vital.

March 9, 2021

Concepting is what separates us from your nephew with his iPhone following you around for an hour.

Let me paint you a picture that might help explain what I mean. Say you meet the man or woman of your dreams, and you have one date to leave a good impression. Are you getting dressed, getting in the car, and coming up with it as you go? We know that’s not a good idea.



Of course you wouldn’t go on a date without planning, but that is how most “content creation” goes these days. Videographers will bring equipment the day of and follow a general, standard format. Talking heads, managerial explanations, origin stories, yada yada.



Cameras now have quality that surpasses what most social media can handle, so most companies settle for a DSLR on a tripod and call it a day. We’re here to change that. You call us because we have decades of Fortune 100 writing experience at our fingertips. We’ll bring top-tier ideas that tell a story, and all you have to do is choose. Interested? Are you looking for a marketing agency yet? Is that agency called Ristretto? You should be. Let’s set up a time to talk about how we can help.